Delivery: Are SMEs Doing It Right?
For small businesses to get the best returns from e-commerce, seamless delivery is essential, every time.
It sounds simple – right? In reality, perfecting the seamless, frictionless retail experience that every modern customer demands is actually a complex undertaking for most small business owners. Meanwhile, online sales are booming in Asia Pacific, Middle East and Africa (AMEA). The region accounted for 64% of global e-commerce revenues in 2020. With more consumers spending online, there’s never been such an opportune moment for SMEs to capture growth on a global scale. It’s essential to create an effortless digital purchase journey for your customers, again and again.
Better delivery options at checkout can reduce cart abandonment
Recent e-commerce data shows that extra add-on costs from shipping speed are among the top five reasons for people abandoning an online shopping cart without buying anything. Cost and speed are important considerations, but not the only ones.
Consumers are more likely to complete a transaction when they have the option to choose a public delivery location beyond home address; track the package; and return unwanted goods. Companies that offer such flexibility stand out from the competition.
To offer new delivery options – why not partner up?
One small business example is Filipino shoe start-up POSH Pocket Shoes, who were able to find logistics support from the FedEx team. POSH Pocket found that displaying FedEx as official courier on their website was an advantage - helping attract more international customers.
Another advantage of working with a global logistics partner lies in the potential tapping of new international consumers. Logistics partners can actually play a key role in attracting new business. For example, FedEx acquired ShopRunner, an e-commerce platform that directly connects brands and merchants with online shoppers. For SME owners, this opens up a new array of solutions to meet e-commerce, global supply chain and other business demands.
To dial up digital transformation, future-proof your business now
Want to find our more? Click here to see how FedEx can help expand your cross-border business.
And for your next e-commerce shipment, visit our FedEx e-Commerce homepage.
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