Is Your Small Business Prepared For Peak Season?
The e-commerce boom shows no signs of slowing down. We share tips for SMEs to achieve growth and navigate peak season for online retail in Asia Pacific.
This was driven by the widely publicized e-commerce boom, with consumers driven online by social distancing measures. With more shopping, there’s also more shipping: something that has continued to rise as this coming year-end peak season rolls around. Luckily, logistics providers are better prepared than last year.
There’s a new kind of supply chain intelligence – it’s time to get smart
Traditional supply chain models are based on ‘just-in-time’ delivery. These are fragile and complex to manage, built to maximise efficiency and cost. Most businesses that have experienced short-term supply chain disruption in the past have encountered problems with bottlenecks during COVID-19.
Disruption teaches business owners to balance efficiency with resilience. A ‘just-in-case’ supply chain model makes use of a wider roster of suppliers, accepts the need to hold inventory and builds in redundancies. Some production costs may rise, but you benefit from improved agility and a stronger safety net.
Managing through bottlenecks doesn’t always require tearing up your operations manual. Speak to your priority customers to understand their upcoming needs and encourage them to smooth out their own peaks. They’ll appreciate the honest communication.
Speaking of communication, you can also seek outside help from your logistics provider. At FedEx we typically make service adjustments and expand our operations to meet heightened demand during the peak season. An exciting new e-commerce solution we’re offering our customers this year is launching just in time for the year-end peak season !
Continue to go digital: your customers will thank you for it
Digital transformation has gained momentum over the past several years and can streamline the entire supplier and customer value chain. The pandemic has sped up the adoption of digital customer interactions by as much as four years.
Consumers have made a dramatic leap to online channels and businesses have responded in turn, with Asia SMEs leading the way. Digital offerings launched in Asia have leapt forward ten years compared to a global average of seven.
Just as importantly, results suggest changes are likely to stick throughout the pandemic recovery period and beyond. The bottom line? Digitally-enabled SMEs are better equipped to respond to changing customer demands, needs and retail habits.
Here at FedEx we already have the capabilities that can help. FedEx Delivery Manager® allows e-business customers to customize their preferences, manage delivery times and track deliveries. Your customers will be grateful for the extra visibility – and control over their own shipments.
Accelerate recovery by tapping new markets
Another benefit of digital transformation is that enterprises can tap new markets for new customers. Just as shoppers have switched to e-commerce, so have businesses.
Small business owners can grow revenue through retail sales without the investment costs associated with physical stores. This is where economic growth and small business recovery can really happen.
The trends we first saw in 2020 - just-in-case supply chains, digital transformation – continue to play out. Planning ahead of the shipping peak or year-end period can help small businesses become future-ready – and lay the foundation for growth and recovery in the times ahead.
Need more tools and solutions for getting prepared for peak season in Asia? Our teams at FedEx are experts at peak season readiness – we’ve been helping our customers prepare for decades! Visit our e-commerce center here.