Is your business ready to go global? We’re here to help.

Tell us your shipping needs

Taking Steps To Conquer Global Markets

By FedEx | August 25, 2021

Fast-rising Filipino shoe designer and beauty queen favorite Jojo Bragais is building a global brand through e-commerce.

Sometimes, entrepreneurs start young. With the backing of friends, family, mentors and partners, it’s possible to create a successful business at a relatively young age.

Take Jojo Bragais. At age 21, Jojo took a leap of faith and set up the Bragais footwear brand in the Philippines with his cousin. Fast forward eight years and Bragais shoes are making waves among Filipina beauty queens across the country, including local and international celebrities. His biggest accomplishment to date is sealing a landmark deal as the official footwear sponsor of the 69th Miss Universe pageant in 2021.

Despite the pandemic hampering plans of setting up three in-mall stores in key Philippine cities, Jojo anticipates that the recent deal with the Miss Universe Organization will propel his brand to greater heights. He recognizes that finding a reliable logistics provider that will meet his specific shipping needs and timelines is crucial. With FedEx, Jojo found the right solutions to ship smart, fast and secure.

“The very first time I spoke with FedEx was just after my logistics meeting with 2021 Miss Universe. I was really praying for a miracle, someone to help me deliver the shoes to Florida within a very short timeframe,” Jojo shared. “It was a challenge to find a reliable courier to transport the shoes in such short notice - but we did it.”

The creative process

Jojo shares that his approach to designing shoes is different from the rest and he likes it that way. “Most designers start with a sketch, but I do it the other way around. I make the shoes first, test them, and make adjustments if necessary. Just like the women who wear my designs, the shoes have to be beautiful and reliably support the wearer in their daily lives. Beyond aesthetics, comfort is paramount.”

All set to walk the global stage

With his network outside the country now starting to grow, Jojo is eager to scale up. He sees e-commerce as the future of retail business, especially for small and medium sized enterprises, and aims to strengthen his brand’s online presence.

With the right logistics provider, Jojo believes that SME owners can successfully navigate the challenges brought about by the pandemic and feel confident that they're on track to take their businesses to the next level. “I’m happy to have represented the country on a different platform. Through our creations, the Miss Universe pageant winners and candidates have a memento of Filipino craftsmanship and can share their experience of the Bragais brand. A big part of that experience is receiving the shoes on time and in pristine condition.”

With the right logistics provider, Jojo believes that SME owners can successfully navigate the challenges brought about by the pandemic and feel confident that they're on track to take their businesses to the next level.

Jojo believes that more Filipino designers will dominate the international pageant scene soon. “I see Filipino designers gaining worldwide recognition because we have so much talent and creativity – anywhere from couture to simple and everything in between.”

For budding designers and small business owners, Jojo has this to say: “What you believe in is much more important than what other people think. You don’t need validation from other people. Your core has to be solid and your passion has to be truly yours, so nothing can shake you.”

FedEx is a strong advocate for the growth of small and medium enterprises across the Asia Pacific region with its seamless courier services helping many them launch their products or services in foreign markets.

Click here to check out how FedEx can complement your online business, and follow Jojo Bragais shoes for what’s next on Facebook, Instagram, and YouTube.

Visit our LinkedIn page for more exciting insights from the most interesting entrepreneurs and enterprises across the Asia Pacific region.
With the right logistics provider, Jojo believes that SME owners can successfully navigate the challenges brought about by the pandemic and feel confident that they're on track to take their businesses to the next level.

***

Related Posts