Taking Steps To Conquer Global Markets
Fast-rising Filipino shoe designer and beauty queen favorite Jojo Bragais is building a global brand through e-commerce.
Take Jojo Bragais. At age 21, Jojo took a leap of faith and set up the Bragais footwear brand in the Philippines with his cousin. Fast forward eight years and Bragais shoes are making waves among Filipina beauty queens across the country, including local and international celebrities. His biggest accomplishment to date is sealing a landmark deal as the official footwear sponsor of the 69th Miss Universe pageant in 2021.
“The very first time I spoke with FedEx was just after my logistics meeting with 2021 Miss Universe. I was really praying for a miracle, someone to help me deliver the shoes to Florida within a very short timeframe,” Jojo shared. “It was a challenge to find a reliable courier to transport the shoes in such short notice - but we did it.”
Jojo shares that his approach to designing shoes is different from the rest and he likes it that way. “Most designers start with a sketch, but I do it the other way around. I make the shoes first, test them, and make adjustments if necessary. Just like the women who wear my designs, the shoes have to be beautiful and reliably support the wearer in their daily lives. Beyond aesthetics, comfort is paramount.”
All set to walk the global stage
With his network outside the country now starting to grow, Jojo is eager to scale up. He sees e-commerce as the future of retail business, especially for small and medium sized enterprises, and aims to strengthen his brand’s online presence.
For budding designers and small business owners, Jojo has this to say: “What you believe in is much more important than what other people think. You don’t need validation from other people. Your core has to be solid and your passion has to be truly yours, so nothing can shake you.”
FedEx is a strong advocate for the growth of small and medium enterprises across the Asia Pacific region with its seamless courier services helping many them launch their products or services in foreign markets.
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