E-comm 101: The Shipping Experience
In this edition, we explore how delivering a quality shipping experience can keep your customers coming back.
If you’re new to the logistics of transport, read on below for our guide to moving merch.
Testing the market
Cross-border shipping via third-party logistics providers (3PL’s) allows you deliver your products to the target market without spending too much on setting up logistical infrastructure, like warehousing, fleets and import licenses within your target market. That means you can start delivering at a lower initial cost and a faster set-up time. And you’ll have guaranteed revenue on each parcel sent. This makes cross-border shipping a lower risk method of testing your new market.
To minimize any disruptions during the shipping journey, you should also ensure that your products are properly packaged and labelled before you hand your shipment off to your shipping partner. It helps to be transparent when it comes to delivery information, and to have a plan in case any delays occur.
Punctual deliveries and reliable, cost-effective shipping partners
And be sure to understand your customer’s need. Some customer orders will be non-urgent, meaning they’ll be suited to lower priority or deferred shipments. Some may even opt to slow their shipment down if they want it arrive in a future time slot convenient to them, such as in time for a project kick-off or the opening of a new site – but they’ll still want it to be time-definite to remove any delivery doubt.
And for those that need deliveries quickly, there’s no point investing in a lightening speed delivery partner if your own internal processing isn’t up to scratch. Make sure your inventory management and internal admin is tight so you are aware of orders as soon as they come in.
Staying consistent with your deliveries and expectations can help to preserve people’s impressions of your brand. There are many factors that can make or break the delivery process, which makes choosing the right logistics service provider vital.
Creating a memorable unboxing experience
Your branded box should ideally be packed with the box-in-box method to protect the product from damage during transit. As long as the branded box is smaller than the packing box with some allowance for filler, you can get creative when it comes to designing your unboxing experience.
Unusual, eye-catching paper, a handwritten note or even an unexpected free gift - the more personalized, the better – will keep customers coming back. But remember – sustainable product packaging, like bamboo or recycled paper, will go down far better with today’s customer’s then needless plastic wrapping. If you can, avoid plastic completely. Your buyers will be grateful, and so will the planet.
Having coupons and inserts in the packaging can help you tide over the slower periods in the year, as these coupons can act as an incentive for your customers to shop at your store again. If this is coupled with a memorable unboxing experience, customers are likely to come back to your store to buy more products, even during slow periods.
The perfect packaging and the ideal delivery can set you apart from an entire crowd of competitors. If you succeed in conquering the challenges of expanding overseas, the increase in revenue that you experience will have been worth the risk.