Digitalization Of Logistics –
A Gamechanger For SMEs
It’s becoming harder than ever to stand out in a sea of competition – and keep pace with customer demands in an increasingly digital world. We share business tips to help enhance your global competitiveness.
Read on to discover how small innovations can drive big wins in our new business landscape.
Make it easy - and intuitive
A secure, easy-to-navigate e-commerce site can make or break the customer experience and as a result, the business. It needs to be more than just functional, too. Increasingly, e-commerce platforms are beautifully constructed and tell a powerful story – a story that begins, these days, on social media.
This means synergies must exist throughout your entire digital ecosystem. New trends in mobile-first buyer behavior and social commerce mean that consumers are starting - and in some cases completing - their purchase on social media. There’s no point crafting a strong brand identity on Instagram, Facebook or WeChat if your website or mobile app isn’t up to scratch.
Automation tools can streamline delivery and distribution and drive efficiencies and profitability. You’ll achieve faster turnaround times, greater customer satisfaction and higher revenues.
For example, why not let your customers choose delivery on their own terms? It’s not always possible to stay at home to receive deliveries. FedEx Delivery Manager (FDM) customizes delivery to fit around busy lives.
Automate at every step
Finally, with digital solutions and customer experience converging, small businesses must boost their growth by getting aboard the digital train – or risk losing out to competition.
Customer-centric innovative thinking
Put yourself in your customers’ shoes. You want localized payment options, right – everyday options you’re already using in your market?
Adopting platforms and tools that help you build in your shipping, taxes and customs from the get-go helps customers learn to trust you. Above all, every experience your customer has should be exceptional – especially if it’s their first time using your business. At FedEx we call that commitment to making every single customer experience outstanding - our ‘Purple Promise’. And your business – no matter how small – would benefit from a similar pledge to customers. Technology, after all, is making it even easier to understand and meet customer needs.
Logistics: simple solutions to complex scenarios
The future is now
Already seen in some U.S. cities, Roxo navigates curbs, negotiates tight turns and climbs stairs. Next up, Roxo will be trialled and tested in Asia to evaluate the unique needs of some of Asia Pacific’s busiest cities, including Tokyo and Singapore.
Remain open to digital solutions
Looking for more exciting stories on tech and innovation? Check out our latest news and updates here.
As most consumers shift to online shopping, FedEx is embracing disruptive technology and innovations with the end-customer in mind - to help retailers digitize and grow. Find out more here.
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