Why Free Trade Agreements Will Boost SME Growth In Asia
Intra-Regional connectivity offers opportunities for Asia’s small businesses to diversify their operations and target new customers
Consumers have come to rely on e-commerce during lockdowns, so retailers must keep selling quality products at appropriate prices without compromising the customer experience. And online shopping needs to expand to the smaller Indian markets, so that all sectors of society can access and use it – not just the middle class. To keep customers coming back, Indian e-commerce businesses are predicted to start shifting their focus to boost customer base through loyalty and subscription programmes this year.