Why Every Business Needs Workplace Allies
‘Allyship’ may be the workplace initiative you’ve never heard of – but integrating it into your workplace culture can help you grow your business, protect the interests of women in your organization and more.
One of these steps is cultivating workplace allies – or as I prefer to call it: ‘allyship’. But what is allyship? And how can we integrate it into our everyday practices?
Prioritizing allyship for business outcomes
It’s been said before but it needs to keep being said until everyone understands: gender equality is not just a women’s issue, it’s a human rights issue. Company leaders need to play a more active role in leaning in as a form of allyship to employees – to both women and men. The disparities of the pandemic have heightened how unequal the work is for women who have had to manage home schooling, house chores and a day job. In fact, Mckinsey notes that “women’s jobs are 1.8 times more vulnerable to this crisis than men’s jobs.”
In fact, building an inclusive organizational culture could be an antidote to the coronavirus crisis for businesses. One finding from Deloitte Insights suggests that companies with an inclusive culture are twice as likely to meet or exceed financial targets, three times more likely to be high-performing, six times more likely to be innovative and agile and eight times more likely to achieve better business outcomes.
Which means it’s more important than ever that company leaders prioritize allyship – not only by promoting it to their employees to raise awareness on how to combat inequality, but to actually be an ally for them.
Be an ally to your employees
It goes without saying that despite an increase of diversity, equity and inclusion policies within companies, cases of harassment and discrimination are still ubiquitous.
According to the EEOC Select Task Force on the Study of Harassment in the Workplace, “90% of employees who experience harassment never file a formal complaint [and] 75% never complain to their employers either.”
As an entrepreneur, workplace mentor or leader, what can you do to offer emotional support to your employees – or help influence attitudes and mindsets? Here are some of the things I’ve learned along the way:
- As the founder of an all-female team, I’ve come to realize the best way to educate is not to isolate or point fingers.
- Actively listen. A lot of the time, people listen while waiting their turn to reply with a story of their own to relate. Sometimes listening alone without judgement and interruption in itself can be very powerful.
- And in regard to discriminating remarks in general - if all else fails… use humor! Putting someone on the spot – while it may seem well deserved – is not going to educate them.
For example, once in an investor meeting, a group of men asked my head of finance if she knew what a cap table was. Instead of getting upset or calling them out for ‘mansplaining’, we simply replied that she had undergone 4 years of financial education from a renowned business university and had worked in finance for the last 5 years. (Of course she knew what a cap table was!)
Make sure you’re being an ally to your female co-workers
Isolation and high tension households are ingredients for domestic abuse. Victims often look for escape in public spaces like pharmacies, supermarkets - and their workplace. In Singapore, pharmacies have just announced that they will train retail staff to recognize signs of abuse and direct victims towards help.
Our philosophy at ila, the gender equality enterprise I founded in 2018, is to empower everyone to use their voices. We as employers must look out for one another and the colleagues in our care. As a co-worker you can:
- Actively looking for signs of abuse. This pertains not just to physical signs (a possible bruise) but mental signs as well. Be observant.
- Checking in to see that everything is OK. The next time you’re at the pantry, elevator or printing room and you sense someone may be struggling, approach them in a non-intrusive manner to signal for help if needed.
- It’s important to recognize that your own mental health is crucial to being a good ally. Prioritize self-care.
- Build awareness by incorporating diversity and inclusion into cultural pillars and create a dedicated committee to drive initiatives. And don’t keep D & I siloed or sporadic. Build it into every aspect of what you do.
- Train employees to recognize and respond to signs of violence and handle issues with confidentiality.
Implement a buddy program. This is mentorship on a peer-to-peer level, giving employees a go-to person to rely outside their line manager.
Of course, allyship doesn’t happen overnight. It takes commitment, empathy and intrinsic motivation from both leaders and employees. But the pay-offs - a truly inclusive, fulfilled workforce and a stable workplace culture – will extend outside your office environment. Higher productivity, greater talent retention, positive brand reputation also contribute considerably to your businesses ability to weather economic storms, grow and achieve.
For more tips for gender diversity and your business, keep an eye on out for fresh small business trends here. You can also follow me on LinkedIn.