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How To Re-Energize Your Business With A Startup Spirit

By FedEx | First published: June 24, 2020    Updated: July 21, 2022

Has the new normal changed the way you work? Learn from successful startups how to enhance your business operations through creativity, grit and agility.

No business has been left untouched by the COVID-19 health crisis in the past few years. Small business leaders have had to quickly shift to new roles that they may not have trained for. Meanwhile, organizations have worked hard to brace for the impact of the ‘new normal’ by transforming their processes and workplaces. In the face of these unprecedented challenges, the ability to innovate fast has become central to survival.

At FedEx, we’re no stranger to innovation. It’s been part of our corporate DNA since day one - and continues to be an integral part of the FedEx culture and business strategy. Today, we look at some of the best things we’ve learned from successful startups:
Zero in on what your customers really need by starting a conversation with them.

Start with the customer

Startups are known for creating unique solutions that address specific customer pain points. Zero in on what your customers really need by starting a conversation with them . Engaging customers on social media platforms is a personalized and cost-efficient way to connect with them. Asking open-ended questions like: “Have you found what you’re looking for?” or “What did you love most about our product?” is a great way to begin.

Make room for ideas

Keeping communication lines within your organization fluid has its benefits: fresh ideas can come from the unlikeliest of places. Initiating quick surveys, brainstorms or polls across teams and specializations can help pool solutions, and ultimately, improve business efficiency.

And crucially, sharing successes and failures openly keeps teams from repeating mistakes. Cataloguing what works and what doesn’t saves time, conserves resources, and speeds up the implementation of best practices.

Don’t spread yourself too thin

Experienced startup leaders are not afraid of asking for help. This way, they can maximize their energies on helping their business thrive. Having a reliable and reputable logistics partner like FedEx integrated into your operations can bring credibility and security to your business.

Check out our re-cap of the top three tips below:
Zero in on what your customers really need by starting a conversation with them.

Infographic on how to improve your business

Want to get more tips from business leaders and FedEx insiders on how to grow your business? Follow our LinkedIn page for insights from across the Asia Pacific region, or check out our SME stories and trends here.
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