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Greening The Supply Chain to Beat Climate Change

By Kawal Preet | November 25, 2021

A sustainable supply chain and operations are essential for small businesses to win over customers – and make an positive impact on the future of our planet.

A recent report by the Intergovernmental Panel on Climate Change (IPCC) found that that “unless there are immediate, rapid and large-scale reductions in greenhouse gas emissions, limiting warming to close to 1.5°C or even 2°C will be beyond reach”. A 1.5°C increase is believed to be the point at which climate change becomes irreversible.

With the climate emergency reaching a tipping point, time is running out for governments and businesses worldwide to curb emissions and transition to a low-carbon economy.

Consumers today care and want to know if a brand’s supply chain is sustainable all the way through and are displaying a preference for living a ‘green’ lifestyle and buying sustainably sourced products. According to PwC, half of all global consumers surveyed say they’ve become more eco-friendly, with those from Southeast Asia and the Middle East leading the way.

Businesses will need to focus on greening their supply chains to reduce their impact on the planet as well as retain loyal customers.

These trends are telling. Businesses will need to focus on greening their supply chains to reduce their impact on the planet as well as retain loyal customers. Companies of all sizes, including small and medium-sized enterprises (SMEs), are working hard to “green” their operations.

Yet, a typical consumer brand’s entire supply chain can create greater environmental and social impact, accounting for 80% of total greenhouse gas (GHG) emissions. For example, brands like Nike and H&M are among those B2C companies who are acutely aware of their supply chain’s environmental impact, and are doing more to monitor and green their supply chains.

As SMEs advance on their sustainability journeys, they will need to focus on the ESG (environmental, social, and governance) performance of not just their upstream suppliers such as components manufacturers, but also those lower down the chain, including logistics service providers. Thankfully, the increasing availability of powerful digital solutions is making it easier for SMEs with limited resources to ensure this.

So how can SMEs grow a sustainable business?

Build transparent supply chains with blockchain

As technologies such as artificial intelligence and machine learning become more pervasive, SMEs can now employ cost-effective Industry 4.0 solutions to create supply chains offering a level of transparency they couldn’t achieve previously.

Blockchain is one such technology that can enhance visibility to improve a product’s traceability as it moves through the various layers of a company’s supply chain. A blockchain is essentially a digital log that records transactions among multiple parties in a verifiable way.

For instance, blockchain can be used to verify the authenticity of products that claim to be ethically sourced. Supply chain data cannot be altered by a single entity since all authorised participants can view the data. So customers can be confident that data has not been tampered with. Blockchain is that single source of truth on the product’s history, from the harvesting of the materials to the shelving in a store. Companies like Louis Vuitton and Nestle have already announced efforts to use blockchain technology to track everything from luxury goods to baby food.

Having such end-to-end transparency enables a business to monitor their suppliers’ ESG performance by making visible product data such as ecological sustainability, fair trade, animal welfare and other factors that may be important to sustainability-conscious consumers. This also serves to demonstrate the company’s green credentials to customers and other stakeholders.

Plan smarter routes using tech

Finding the most efficient distribution routes and transportation modes can help save costs and reduce carbon emissions in significant ways. SMEs should work with logistics partners that can employ advanced route planning software to find the most efficient routes to their end destinations.

Beyond route optimization, road transportation costs and traffic congestion in cities can also be contained by reducing package weight and adopting the use of electric vehicles – or even unmanned vehicles - especially for last mile deliveries of small packages to end-customers.

For instance, we just started testing an autonomous delivery vehicle in China0 through collaboration with Neolix, a leading company in autonomous technology, in a bid to drive sustainable and intelligent logistics in the region. This is just the latest effort we are taking to reimagine the future of logistics.
Businesses will need to focus on greening their supply chains to reduce their impact on the planet as well as retain loyal customers.

Go in reverse

SMEs should implement ‘reverse supply chains’ that support the concept of ‘reduce, reuse, recycle’. By embracing reverse logistics strategies - including returns management, product repair and refurbishment, recycling of goods and materials, and proper disposal of materials from unwanted goods - companies can boost sustainability while also cutting costs and extending a product’s shelf life.

Apple, the world’s leading technology company, is a prime example. The company has established a robust reverse logistics framework, encouraging customers to trade their old devices for discount on new products. The returned items could then be sent back to factories, and torn down and recycled, extending its lifecycle to be part of new devices.

With this in mind, products should be designed, assembled, labelled, and packaged with the reverse supply chain in mind, in order to maximize the benefits of this strategy.

Work towards net-zero

The measures outlined above can enable small businesses to progress on a path towards a greener supply chain. A key element is to consider engaging suppliers and vendors that demonstrate sustainable practices and can support them on this journey. This may cost more than sticking with traditional suppliers, but the payoff in the long run is well worth the effort.

With booming e-commerce and the upcoming holiday season, there will be higher than normal volumes of packages that will move through the global supply chain. This is where it is apparent that choosing sustainable logistics vendors is critical. SMEs can enjoy potential savings in transportation and warehousing costs, as well as burnish their eco-friendly reputation.

A McKinsey survey of 10 major markets found that consumers from China, India and Indonesia, perceived sustainable packaging to be a top priority for food-related products. At FedEx, we’re using packages made from 100% recyclable materials and composed of 45% recycled content. We’re also investing in more ‘tree free’ paper alternatives and incorporating alternative fibres into our product mix.

More broadly, we have set a goal to take its global operations carbon neutral by 2040, which will outpace the targets set by the Paris Climate Agreement by a decade. To achieve this ambitious goal, we’re investing some $2 billion into three key areas that matter the most - vehicle electrification, sustainable energy, and carbon sequestration.

Working with sustainability-focused partners will go a long way in helping SMEs play their part in mitigating climate change, ultimately contributing to long-term business growth and success.

For more tips and advice on how to green your small business, head here.

This article originally appeared in Forbes Brandvoice.
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About the Author
the author bio

Kawal Preet

President,
Asia Pacific, Middle East and Africa, FedEx Express

Kawal started out as a FedEx engineer in Singapore over 20 years ago, and she’s now the President of FedEx Express AMEA. Kawal is based in Hong Kong.

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