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How Can Technology Deliver Superior Customer Service?

By Kawal Preet | First published: September 25, 2021    Updated: January 29, 2024

Logistics technology can help small businesses connect with their customers in new ways. Kawal Preet shares how healthcare businesses can tap growth opportunities – with a little help from the latest innovations.

Customer service in the logistics industry has traditionally relied on frontline couriers - like your friendly delivery man. But these days, customer service is increasingly integrated. The catalyst? Technology.

In Asia, global supply chains are increasingly driven by emerging markets. By 2050, at least 8 of the top 20 economies will be in Asia, including China, India and Japan. With a booming population, a rising middle class and growth in innovation, our world is changing. And consumer demands are growing, too.

To tackle this, technology is being used to create smarter, digital supply chains that serve customers with specific business needs. All digital innovation must solve a problem. It also needs to be adaptive; ready to respond to volatility and risk. Finally, it should reduce complexity and cost.

RELATED: How FedEx is using cutting-edge tech to improve customer experiences
Male customer service agent in headset smiles at computer screen

Whether in the warehouse or on a mobile app, technology creates new opportunities for logistics providers to engage with customers. Brands can also use tech to curate a more superior customer experience.

Designing and deploying these innovations require integrated teamwork, from IoT (Internet of Things) specialists to frontline delivery teams working together to meet shifting expectations of convenience and speed.

Connect with customers wherever they are

Customer service today is no longer a transactional, offline activity. Now, logistics companies can talk to their customers before their shipment is even packaged, through online bots and live messaging services.

RELATED: How to create a strong customer satisfaction survey

Technologies like chatbots and FedEx online virtual assistant help us advise customers on how to ship their goods and handle international imports. Being able to respond right away is essential: especially when the majority of customers expect service within five minutes of making contact online.

The more people use chatbots, the smarter they become. And this space has been transformed with the onset of AI. Companies who are pioneers in AI-driven customer service can potentially provide greater customer satisfaction. Those shipping products can also empower customers to expand their shipping capacity with confidence.

Consistently innovate with intelligence

Growing innovation in logistics means customers have rightly come to expect full transparency on how their packages are being shipped. And they want precise delivery timings, down to the hour.

For our healthcare customers, this level of scrutiny in the supply chain is essential. The need for speed and the highest quality of temperature-controlled shipping takes on critical importance.
FedEx Healthcare employee packs special box with dry ice

FedEx Healthcare Priority (FHP) provides specialized packaging and temperature-controlled shipping solutions. This allows customers to ship biogenetics, clinical samples, medicines and biomaterials at consistent temperatures for days. Customers can protect the integrity of biologics and chemical compounds by tracking and monitoring the ingredients from supplier to factory with a portfolio of temperature-controlled solutions.

Best-in-class sensors and wireless technologies ensure that perishable medicine is shipped and stored within its ideal temperature range at all times. This protects against damage or loss in Asia’s wildly varying climates – from intense tropical humidity and heat to the frigid chill of winter.

For example, a heart patient in Singapore can receive a pacemaker made half way round the world in one night; sensitive biomaterials such as human liver cells can be sent between Japan and the US; custom-designed cranial pieces made in Asia can be delivered for surgery the very next day in the US.

Our SenseAware technology provides real-time monitoring, so customers have a clear line of sight at every stage. Add to that unprecedented delivery times with zero compromise on reliability and you have a happy customer that trusts you.

Prioritize convenience at every step of the journey

Ultimately, technology is an opportunity to make the customer experience more convenient, from start to finish. Delivering superior customer service is of course why the logistics industry exists. But as new technologies emerge, so too will customer expectations. To stay ahead, it’s essential to continuously innovate and improve. No longer a silo, customer experience has become the driving force of logistics – and it’s here to stay.

For more information on our temperature-controlled shipping solutions, visit us here.
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About the Author
the author bio

Kawal Preet

Asia Pacific, Middle East and Africa, FedEx Express

Kawal started out as an engineer at FedEx over 27 years ago. She’s now the President of FedEx Express AMEA and is based in Singapore.

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