Blessed with fertile landscapes and an exceptional climate for vineyards, Australia’s wine is unique and coveted all across the globe, holding a growing $2.89 billion total value. As the market expands so too does competitiveness as Australia tussles with the top three producers commanding almost 50% of global production. With its unique climate and recent trade agreements with North East Asia, exporters can use end-to-end delivery programmes such as FedEx Australia’s Wine Shipping Service [Click here to know more] to keep pace with the international market and allow Australian winemakers to produce better-quality wines that will bolster its international reputation for years to come.
Transporting Australian Wines Around the World
Blessed with fertile landscapes and an exceptional climate for vineyards, Australia’s wine is unique and strongly desired all across the globe. As the fifth largest exporter of wine in the world, exports have driven extraordinary growth in the Australian wine industry. Its total value increased by 7 per cent to $2.89 billion in year ending September 2019, alongside an immense market potential with its proximity to North East Asia and China. The market’s growth has accompanied an increased importance in processing, transporting and technology to secure a smooth and seamless shipping of the country’s wines.
Australian wine exports undergo a three-step approval process: licence to export, product registration and an export permit. Each step is granted by Wine Australia, and all licensed exporters pay a Wine Export Charge for their license. Samples are analysed at product registration ensuring compliance with the Australia New Zealand Food Standard Code and need to be held for at least six months after shipment as they may also be selected for audit by offshore consignees. A permit must be submitted for each shipment in order to obtain an Export Declaration Number and clear the Australian Customs and Border Protection Service. Even the containers are subject for inspection. To ensure they are free from contaminants, containers are judged on cleanliness and presentation before departing where they are required to clear customs again before final transport arrangements are made to their ultimate destination. [Learn more on FedEx Customer Wine Guide].
Understanding the Competition
The global wine market is highly competitive, and there is a need to understand the best export market for your business to secure financial growth and stability. The top three producers contribute to almost 50 per cent of global production in Italy, France and Spain, yet it is the USA, China and France that remain the top three wine-consuming countries in the world. Well-informed procedures and streamlined deliveries will ensure wine shipments keep pace with the international market and allow winemakers to produce better-quality wines that will bolster its international reputation for years to come.
Embracing Technology to Deliver
Wine importers and exporters shipping to and from each market may need to follow a different procedure in shipping requirements, but with a significant reduction of import duties from the Japan-Australia, Korea-Australia and upcoming Australia-Hong Kong Free Trade agreement, entry accessibility into North East Asia will become increasingly important. [More here on how SMEs can capitalize on trade deals to go global]. An end-to-end delivery programme is ideal for exporters to reduce risk and hassle, and support domestic pick-up, international transport, customs clearance and domestic delivery with higher price breaks across multiple packages. FedEx Australia’s Wine Shipping Service is one such programme and includes a suite of resources such as invoicing templates and FedEx Global Trade Manager [Click here to know more], simplifying the international wine shipping with a one-stop resource for wineries of any size to access international shipping documentation and trade information. Investing in pre-moulded wine bottle shippers and a clean outer container can also help the package quickly clear customs and arrive at its destination safe and secure.
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