Klasse14: An Ordinarily Unique Journey Towards a Global Scale

Mario Nobile who co-founded Klasse14 shares how a reliable logistics partner can be a game changer in creating great online shopping experience for their customers.

“Our brand philosophy, Ordinarily Unique, lies at the heart of all our designs. At Klasse14, we go beyond the ordinary, by creating extraordinary, fashion forward watch and jewelry collections and launching engagement campaigns to connect with our customers. It is a never ending journey, but it is a journey we would love to embrace as always”, said Mario Nobile, creative director and co-founder of Klasse14.

“We believe that everyone is born to be unique and has their own personalities, talents and passion. It is often the trivial things we do that profoundly shape us as unique individuals. Similarly, each of our designs is exceptional with a story behind it,” Mario added.

After spending more than ten years as a jewelry designer in Europe, Mario decided to take an adventure in 2014 – moving to Hong Kong and designing watches.

Having an enthusiasm for creating stories around the wrist, Mario founded Klasse14 with his business partners five years ago. Ever since then, the brand has established a strong presence, both online and offline, in Hong Kong, Japan, mainland China, Malaysia, South Korea, Thailand, Taiwan and the U.S.

“Klasse14 has secured a place in the market shortly because we are not a typical, conventional watch company. We are a fashion and lifestyle brand instead. Our target customers are the bold, digital native millennials. Social media is then an ideal platform to connect with them. Apart from our dedication to bringing forth impressive designs, collaboration is another strategy we adopted. We seek to inject new perspectives and unexpected creations through partnership with other brands and designers,” Mario shared.

As far as Klasse14 goes international that cross-region shopping has become possible, Mario sees the importance of choosing a reliable logistics provider. It is essential to create a promising shopping experience for customers. This is how Klasse14 gains trust from customers and build long-term relations with them.

“FedEx, a well-established international courier company, came to my mind immediately when we sourced an effective and efficient solution to our first order across borders.

It offers time-definite and reliable delivery service for our intra-Asia and international shipments. It also handles our return shipments so we can save hassle,” Mario said.

With FedEx international network, Klasse14 can ensure fast and reliable delivery to over 220 countries and territories worldwide.

When asked about what advice he would give to small businesses and entrepreneurs, Mario said the most important thing is to believe in what you do. “You have to be clear about your goals, be resilient and patient on the way achieving it,” Mario added.

Klasse14 recently expanded their product line to jewelry collections and is currently working on new experience for customers. Visit https://hk.klasse14.com/ to view the latest collections.

To learn more about FedEx shipping solutions, please visit fedex.com/hk

   Entrepreneur, SME