Timing is Everything: Colombian Designer Dazzles With ‘Artful’ Watches

In the age of mass-produced smartwatches, Mistura opts to craft watches out of flowers and wood. Read more about how this Colombia-based company is reinventing the “way to tell time”.

“If you want to tell time you can look on your cellphone.”

It’s an interesting mindset for Felipe Lopez considering he is the manager and product designer for Mistura, a Medellin, Colombia-based company that makes watches and other accessories.

However, in a world where fewer people rely on a wrist watch to tell time, Lopez and his business partners are reinventing watches from ‘a way to tell time’ to modern works of art.

“The main concept is that we make watches out of non-conventional materials that make the least impact on our earth” explains Lopez, who uses wood, stone, concrete, flowers, even denim to create watches that are both fashionable and functional. “I really love what I do, it’s my passion, it’s my life.”

We visited Mistura to see how they produce their wooden collection and how the South American company continues to reach new markets.

Source: FedEx Blog,  http://about.van.fedex.com/blog/mistura/