In her spare time, Patricia Helding, a high-powered trader on New York’s famed Wall Street, was on a quest to bake the perfect brownie.
When her co-workers kept asking where they could buy them, she thought, “Hey, this could actually be a business.”
And with that, Fat Witch Bakery was born.
Patricia left Wall Street, doodled her logo on a plane, started baking full time in her home kitchen, and the rest is witchy history.
Patricia remembers, “When you have a no budget, absolutely no money for marketing, you do a lot of things yourself.”
See how she went from baking for her co-workers to having Fat Witch stores in New York and Japan.