From Wall Street to Fat Witch

Patricia Helding traded Wall Street for Fat Witch Bakery to pursue her passion in baking. Follow her journey to becoming an entrepreneur from scratch.

In her spare time, Patricia Helding, a high-powered trader on New York’s famed Wall Street, was on a quest to bake the perfect brownie.

When her co-workers kept asking where they could buy them, she thought, “Hey, this could actually be a business.”

And with that, Fat Witch Bakery was born.

Patricia left Wall Street, doodled her logo on a plane, started baking full time in her home kitchen, and the rest is witchy history.

Patricia remembers, “When you have a no budget, absolutely no money for marketing, you do a lot of things yourself.”

See how she went from baking for her co-workers to having Fat Witch stores in New York and Japan.



   E-Commerce, SME